Finding Apex
Studio
The person you talk to is the person who writes the code.
Studio
Finding Apex is me: a designer and developer in Los Angeles who builds custom websites by hand. When you hire an agency, your project passes through a salesperson, an account manager, a designer, and whichever developer is free that week. Here, the person you talk to is the person who writes the code. Nothing gets translated twice, and no one on the call is guessing what someone else meant.
A lot of shops staff your project with junior people and bill you for the ramp-up. You pay for meetings that exist to keep three departments in sync. I skip all of that. You get one person who already knows the whole project because he designed and built every part of it.
Page builders and off-the-shelf themes look fine until you need something they were not designed to do. Then you are fighting the tool instead of shipping. I write the site so the code does what your business needs, not what a template author guessed a generic customer might want.
Design and build in one head
I design in the browser as much as in Figma, so what you approve is close to what ships. There is no gap where a developer reinterprets a designer's file. The layout, the type, the spacing, and the code are decided by the same person.
Built to hand off cleanly
You own the code and the accounts. If you want to bring the site in-house later or hand it to someone else, the structure is readable and documented enough that they can pick it up without a rewrite.
Straight answers on scope
If something is a bad idea, or cheaper to do a different way, I tell you before you spend money on it. I would rather lose a line item than build something you will resent paying for.
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We talk about what the site is for, who it is for, and what has to happen for it to be worth the money. I ask about the parts of your business that never make it onto a brief.
We talk about what the site is for, who it is for, and what has to happen for it to be worth the money. I ask about the parts of your business that never make it onto a brief.
I pin down the look, the structure, and the tone before any real building starts. You see references and a rough map so we agree on the direction while it is still cheap to change.
I design the key pages in enough detail that you can judge them for real. We settle type, color, and layout here so the build phase is execution, not debate.
I write the site by hand. You get progress on a live staging link instead of a status update in an email, so you can click through the real thing as it comes together.
I check the site on phones, tablets, and desktop, across the browsers your visitors actually use. Forms, links, load speed, and the small broken things get caught before you do.
I handle the domain, hosting, and the switch-over so the site goes live without a scary weekend. If something needs a redirect or a DNS change, I do it.
After launch I am still the person who knows the site. You can reach me for edits, additions, or the occasional 'is this normal' question without opening a ticket in a queue.
We keep improving what matters after launch (clarity, speed, conversion) in small passes, because the person who built it is still the person making the changes.
Yes. I do the design and the development myself. When a project needs something outside my lane, like custom photography, I bring in a specific person I trust and tell you who they are.
Custom websites are the main thing. I also build WordPress sites, internal tools, and a la carte software when the real problem is a workflow, a booking system, or something people need in their pocket, including iPhone and iPad apps. Those projects usually sit alongside a site, or they show up when a website alone will not fix it.
Often. I am based in LA and like meeting locally when it helps, but most of the work happens over calls and a shared staging link, so where you are rarely matters.
You do. The domain, the hosting, and the code are yours. You are never locked into me to keep your own site running.
Start a project
Tell me what you are building, what is not working, and where you want to go next.
