Finding Apex

Los Angeles + remote

Los Angeles web designer

I design and build custom websites from Los Angeles for restaurants, photographers, local businesses, therapists, startups, and anyone who needs a site that actually brings people in. I am one person, so the designer you brief is the developer who ships. No account manager, no offshore build team. LA is home base; the work also runs cleanly remote for clients out of state when that is the better fit.

Who it's for

Who this page is built for across LA and beyond.

Restaurants

Menu that reads instantly on a phone, a reservation or order button that is impossible to miss, and hours and location that are correct everywhere Google looks. The site should fill tables, not just look good on a laptop.

Photographers

A portfolio that loads fast and lets the images carry the room, paired with an inquiry flow that turns a browser into a booked shoot. See how that plays out in the Cassady Creations case study.

Local businesses

Shops, service businesses, and neighborhood brands that need to be found, trusted, and contacted. Clear services, honest proof, and a contact path that works, so the site earns its keep instead of sitting there.

Therapists & wellness professionals

Therapists, social workers, coaches, and related practices that need a calm site, clear services, and a booking or inquiry path that feels respectful. Privacy-minded copy, no gimmicks, and a page that helps the right people take the next step.

Startups

Early companies that need a site which explains the product, builds trust, and can grow without a redesign every quarter. Clear positioning, fast pages, and a build that does not burn runway on agency process.

Agencies & creatives

Agencies that need an extra pair of hands for a build, white-labeled or behind the scenes, plus creatives and DJs who need a site that books work. You keep the client relationship when we partner; I design and develop to the brief and hit the deadline.

Retail & e-commerce

Shops that need the site to sell, not just announce. Clear product paths, fast pages on a phone, and checkout or inquiry that does not fight the customer. Built so you can update stock and offers without calling a developer every week.

Events, venues & hospitality

Spaces and operators that live on bookings, calendars, and first impressions. The site has to show the room, make the date easy to grab, and work for someone deciding on a phone between two options.

The problem

Your site does not show up when locals search

Someone types 'restaurants near me' or 'headshot photographer LA' and your business is nowhere. Usually that is a mix of a slow site, missing local signals, and pages that never told Google what you do or where you do it. A pretty site that no one finds is a brochure you paid to hide.

It falls apart on a phone

Most of your customers are searching on their phone, often while walking or driving. If your menu is a pinch-to-zoom PDF or your booking button is buried, they bounce to the competitor whose site just worked. Mobile is not a version of your site; it is your site.

You are paying an agency for layers you never see

Big agencies staff your job with a rotating cast and bill you for the coordination between them. You end up funding meetings whose only purpose is keeping their own departments in sync while your project sits in a queue.

What I build

Where I work

Neighborhoods I know, and remote when that fits better.

Hollywood & Eastside

Hollywood, Silver Lake, Los Feliz, Echo Park, and nearby neighborhoods compete for attention against noise: foot traffic, tourism, and crowded local search. I build sites that load fast on a phone mid-stroll and turn a search result into a walk-in, a booking, or a clear next step before someone picks the place next door.

Burbank, Glendale & Pasadena

Media, production, and the small businesses that serve them, plus strong local search demand from people who live and work in the Valley and the San Gabriel side. Sites here need credibility for industry clients and a clear footprint for neighborhood customers. Close enough to meet in person when it helps.

Westside

Santa Monica, Venice, Culver City, West LA, and the corridors around them. Visitors expect a polished mobile experience and a site that matches the storefront. I keep pages light, booking obvious, and location details correct everywhere Google looks.

DTLA & Mid-City

Downtown, Koreatown, Mid-Wilshire, and the stretch between. Dense competition and a lot of phone search. The site has to explain what you do in seconds, work on bad reception, and make contact or booking the easiest thing on the page.

South Bay & Long Beach

Torrance, Redondo, Hermosa, Long Beach, and nearby cities. Local businesses here still win on Google Maps and word of mouth. I build for that: clear services, honest proof, and a contact path that works whether someone found you from a search or a shared link.

San Fernando Valley

Sherman Oaks, Studio City, Encino, North Hollywood, and the Valley corridors. Plenty of local search, lots of phone traffic, and businesses that need to look credible next to bigger competitors. I keep the site fast, clear, and easy to contact from a car or a couch.

Orange County & nearby

Close enough for in-person when it helps, far enough that remote tooling still matters. Same one-person build as LA proper: fixed scope, staging link, and a site that works for customers who found you on Maps or from a friend.

Remote & out of state

LA is home base, not a hard limit. If you are elsewhere in California or out of state, the same process runs over calls and a shared staging link. You get the same one-person build, fixed scope, and direct support. In-person is optional when geography allows; remote is a first-class option when it does not.

How it works

Same person from the first call through launch, and after.

  1. Discovery

    We talk about your business, your market, and who you are competing with in search and on the same block. I want to know what a good week looks like for you before I design anything. That conversation works in person in LA or over a call from anywhere.

  2. Direction

    I map the pages and set the visual direction around how your customers find and choose you, whether that is Yelp-style browsers, Instagram traffic, or people typing your category into Google at 7pm.

  3. Design

    I design your key pages in detail so you can judge the real thing. For a restaurant that is the menu and the reservation path; for a photographer it is the gallery and the inquiry form; for a therapist it is trust, clarity, and a booking path that feels calm.

  4. Build

    I write the site by hand and put it on a live staging link. You click through it from your own phone and flag anything that feels off while it is cheap to change.

  5. Testing

    I test across the phones and browsers your actual visitors use, check load speed on a real connection, and make sure the booking, ordering, or contact flow works every time.

  6. Launch

    I handle the domain, hosting, and DNS, and set redirects so you keep the search rankings you already have. The site goes live cleanly instead of vanishing from Google for a week.

  7. Support

    I stick around after launch. New menu, new season, new service: you reach me directly and it gets handled, no ticket queue and no re-explaining your business to a stranger.

  8. Iterate

    Once the site is live we look at what is converting (search, forms, speed) and tighten the parts that move the needle. Small changes land fast because I already know the whole build.

Practical details

Pricing & coverage

Pricing

One fixed number

After a short callNo hourly meter

Pricing depends on page count and whether you need booking, online ordering, e-commerce, or custom features. After a short call I give you one fixed number, so there is no hourly meter and nothing gets added to the bill without you agreeing to it first. Same pricing approach for LA and remote projects.

Service area

Based in Los Angeles and working across Hollywood, the Eastside, Burbank, Glendale, Pasadena, the Westside, DTLA, Mid-City, the South Bay, Long Beach, and the greater LA area. Also available fully remote for clients elsewhere in California and out of state.

Frequently asked questions

What does a website cost in Los Angeles?

LA agency quotes swing wildly because you are often paying for their overhead. Working with me, the number depends on page count and features, and you get one fixed price after we talk. No hourly meter and no surprise line items.

Do you only work with businesses in Los Angeles?

No. LA is home base and where a lot of my clients are, but I take remote projects anywhere in the US. Discovery, design reviews, and launch all run over calls and a shared staging link. Being local just means I can meet in person when geography allows and it actually helps.

Can you work fully remote / out of state?

Yes. Out-of-state and fully remote projects are normal for me. You get the same fixed scope, direct communication, and hand-built site. We do not need to be in the same city for the work to go well.

Can you help my site show up in local search?

Yes. I build the site to load fast and structure it so search engines understand what you offer and where you offer it, and I set up the local signals that help you appear when nearby customers search. I am honest that ranking also depends on factors outside the site itself.

How long until my site is live?

A focused small-business site is usually a few weeks. Restaurants with menus and ordering, or photographers with large galleries, can take a bit longer. How fast you get me content and feedback is the biggest factor.

I already have a site. Can you fix it instead of rebuilding?

Maybe, and I will tell you honestly. If a few targeted fixes will get you where you need to go, I will not talk you into a full rebuild. If the foundation is the problem, I will explain why starting fresh is the cheaper path over time.

Do you do restaurant websites with online ordering?

Yes. I can build the menu and reservations directly, and connect ordering or delivery through the platforms you already use so you are not paying twice for the same tool.

Will you keep working on the site after launch?

Yes. I stay the person who knows your site, so seasonal menu changes, new services, and small edits go straight to me. You are not handed off to a support desk after the invoice clears.

Do you meet clients in person?

When it helps and you are in or near Los Angeles, yes. Most of the work runs smoothly over calls and a shared staging link either way, so in-person is an option for local clients, not a requirement for remote ones.

Start a project

Tell me what you're building.

Tell me what you are building, what is not working, and where you are. LA or remote is fine.